About John Latimer

John Latimer is the owner and founder of Latitunes Music Publishing. As a songwriter as well as music business professional, Latimer has over 25 years experience in booking and promoting entertainment, music events, working in artist development, management and publishing.

Latimer began promoting events and concerts while in high school. After graduating from the Ohio State University and brief stint at managing a band of friends, Latimer's first job was finding and promoting acts into the Pirates Cove Nightclub located in the Flats Entertainment District of Cleveland. Some of the acts promoted by Latimer included: Duran Duran, Steppenwolf, The Police, Bon Jovi, Cout Basie Orchestra, The Pyschedelic Furs, X, A Flock of Seagulls, Greg Allman & Dickey Betts, Levert, and Wendy O Williams.

Latimer then went on to form Bullseye Booking, where Latimer put on the agent hat and then booked and promoted acts in multiple Eastern US States. Some of the acts include: The Romantics, Robin Trower, I-Tal, The Violent Femmes, Three Dog Night, Rare Earth, the Bodeens, and The Thompson Twins, Violent Femmes, The Godz, Spirit, and the Producers.

Latimer then formed Play Records to help promote some of the acts signed to his booking agency. The label released 13 albums including 3 compilation albums: Exhibit A, Exhibit B, and Exhibit C. One of the cuts features Trent Reznor of pre Nine Inch Nails playing keyboards.

A natural step for Latimer to further promote music, Latimer co-produced and co-directed two television shows: "Good Rockin' Tonight" and "Alternate Beat". Over 100 episodes were cablecast to over one million homes in the U.S. in New York, Cleveland, Chicago and San Francisco. These shows included music videos, interviews and music news. Some of the acts Latimer worked with on Good Rockin' Tonight and Alternate Beat include: The Red Hot Chili Peppers, The Ramones, Echo and the Bunnymen, Adrian Belew. U2, The Godfathers, Pere Ubu, R.E.M., Magadeath, and Jerry Harrison,

As Latimer's promoted more and more shows, large companies started utilizing Latimer's skills for event promotion. Latimer formed Events Unlimited to fill the niche. Some of the acts included: Manhattan Transfer, Spiro Gyra, Bill Cosby, and Charlie Daniels.

Undercurrents, Inc began as a annual music industry conference, showcase and trade show in 1989. Latimer and 5 other partners booked and promoted up to 150 acts during one weekend of the year for exposure to the music industry. Some of the acts showcased include: Rusted Root, Mike O'Brien, The Smithereens, Paul Sanderson, Dink, and Love/Hate. As Undercurrents evolved, it has become a special niche marketing and promotion company that not only books and produces shows but free holds monthly educational forums about the music industry. www.undercurrents.com

Latimer also managed the Pete Best Tour for the book "Beatle! The Pete Best Story" where he gained media exposure through Rolling Stone Magazine, M-TV, VH-1, Global Satellite Network, Larry King Live and multiple regional and national radio outlets.

In 2007, Latimer began teaching at Cuyahoga Community College where he is an adjunct instructor in the Recording, Arts and Technology Department. His courses include Concert Promotion as well as Independent Records.

Latimer's new book "Event and Concert Promotion" is now available through Latitunes Music Publishing.